Flexible, secure cloud solution creates ‘sticky customers’ for FireText

FireText is an award-winning team of marketing experts, developers and problem solvers who provide a powerful SMS messaging platform to businesses and government organisations. A bespoke cloud solution from Amito has enabled it to support the needs of enterprise customers, while successfully expanding into the public sector.

The ability to send timely marketing texts to consumers, or urgent informational texts to service users, requires incredibly low network latency. It’s crucial that they’re delivered instantly, so FireText’s customers cannot afford network delays. They also need the highest levels of security to comply with regulations such as GDPR.

The brief

FireText started out in 2007 on a small rented hosted server solution. The next few years saw rapid growth, and the company found itself in need of a bigger and better solution. It asked Amito to design an upgraded cloud solution that could support its ever-expanding business, with guaranteed security and 100% uptime.

The solution

Amito proposed a bespoke hosting solution tailored to FireText’s exact requirements. This included 24/7 expert support and guidance as standard, coupled with physical on-site security and virtual controls at an infrastructure level. Everything sits inside a private network, ensuring secure communication and giving FireText complete control.

Dan Parker, FireText’s founder and director, says: “Amito’s team designed the infrastructure together with our tech team, combining their brains with our vision to create what we needed. They answered a lot of questions for us. The 24/7 support has enabled our organisation to grow, through the recommendations and changes the dedicated account managers have made to our solution.”

The outcomes

The volume of data processed by FireText has expanded significantly, and its installation has grown across Amito’s multiple datacentres, all in the UK.

• High availability – intelligent load balancing has given FireText superb reliability and flexibility.
• Expansion into a new market – the solution’s security and speed meet the demands of government customers; FireText now processes essential notifications, reminders and alerts from bodies such as the DVLA, NHS and Environment Agency.
• Quick and efficient throughput – Amito’s datacentre has direct connections with all UK mobile networks.
• Assured compliance – FireText’s customers can prove due diligence, with full confidence that their communications meet the strictest regulatory requirements.

“Amito’s solution has grown with us, from the start of the business,” says Dan Parker. “It enables us to overdeliver on what we say we’ll offer, which results in sticky customers. For example, we’re just finalising development on an innovative self-serve capability that allows customers to carry out detailed searches for measurement and reporting. “